I run a roofing business with two crews and one office manager. We’re not a big company, but we’re good at what we do. For years, we did things the old-school way: a lead comes in, we send someone to the jobsite, take manual measurements, spend half a day crunching numbers in Excel, and only then — maybe — send a quote.
That’s how we used to do it.
Now? We respond to most leads within one hour — with a full material estimate, branded proposal, and detailed roof layout.
Without stepping on a single roof.
Here’s how we made the switch — and how a mobile tool like lpbRoofing became our most powerful sales weapon, even though none of us are “professional estimators.”
1. Office-Generated Quotes That Win Business Before the First Visit
Before, our sales manager was just a receptionist with a CRM. Now, she’s our top closer.
Here’s what changed:
When a lead comes in through our site or social media, she opens the lpbRoofing app, enters the address, and pulls the roof data in minutes — slope, shape, overhangs, even potential problem areas like valleys or dormers.
From there, she selects a template from our material database (usually asphalt shingles + underlayment + accessories), customizes a few line items, and generates a clean, branded quote in PDF format.
All of this takes 10–20 minutes, depending on roof complexity. No ladder. No delays.
Just a professional estimate delivered before the competition even picks up the phone.
“I was shocked. I sent a message on their site and got a full proposal on WhatsApp 40 minutes later — with diagrams and prices. It just felt legit.”
— One of our actual clients, who later signed a $12,000 re-roof
What used to be a 3-day process is now a 1-hour win.
And we’re not doing anything magical — just using a tool that turns data into speed.
2. On-the-Fly Requotes When the Customer Says “Too Expensive”
We’ve all heard it:
“Another guy said he could do it for $2,000 less. Can you match?”
If you don’t have numbers in front of you, you’re stuck saying, “Maybe they use cheaper materials?”
And that sounds like an excuse.
But when you’ve got lpbRoofing open, you can adjust material types, remove premium layers, or switch to a different brand — and immediately generate an alternate quote that shows exactly where the savings come from.
Example:
We quoted a client $14,600 using high-end shingles and a full synthetic underlayment system. He balked.
So we built a second quote in front of him — same layout, but swapped in a budget shingle, lighter underlayment, and removed decorative vents.
New price: $12,450.
Then we told him why he should still consider the premium version.
He went with the original — because we explained it.
“People don’t want the cheapest. They want the most transparent. If you can show the numbers and let them choose, you build trust.”
— Anatoly, sales manager, roofing contractor in Ontario
3. Closing Deals Faster With Pre-Built Proposals
One of the most effective things we started doing is sending a preliminary estimate before the first meeting.
By the time we show up:
- The customer has already seen our company logo on a professional quote
- They’ve seen the satellite layout of their own roof
- They’re not surprised by the ballpark price — they’re ready to talk details
At the appointment, we walk the property, check attic ventilation, look at decking condition, and adjust anything needed inside the app.
It takes 5–10 minutes.
Then — right there — we discuss payment plans, material upgrades, financing, and sign.
“Before, the visit was step one. Now the visit is step three. The app handles the first two. That’s why we close so many jobs same-day now.”
— Ivan, project manager, suburban Chicago
How This Changed Our Business (in Numbers)
After adopting lpbRoofing as part of our sales process:
- Lead response time dropped from 1.5 days to under 1 hour
- Average estimates sent per day: up from 3 to 10+
- Conversion rate from “quote to site visit”: increased from 28% to 46%
- Overall monthly deal closures: up 19% in the first 60 days
And here’s the kicker:
We don’t even have a full-time estimator anymore.
You Don’t Need to Be a Tech Guy. You Just Need to Be Faster Than the Next Roofer.
lpbRoofing doesn’t replace your skills — it amplifies them.
It gives your office team the power to sell like pros, even if they’ve never held a shingle.
It gives you a way to show value, not just prices.
And most importantly — it gives your business speed and clarity, two things clients care about more than anything else.